Usability is one of the most important things for your website or blog. Many people only focus on the backbone of the website or how SEO (Search Engine Optimization) friendly it is, but after the major components of the back end of the site are done and the SEO plan is worked out, it is important to have a user friendly site that people want to come back to.
I don’t know how many times I have been to company websites or product pages and wanted to find the back button as fast as I could in order to get away from it. Some website designs are just plain awful. If the website design isn’t good, the reader will often lose their place while, get lost in the clutter, or have a hard time knowing where to go next.
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The reason so many sales pages for products are only one page (and are increasingly looking more and more like scam pages) is because it works. The simpleness of the design allows the user to know exactly where they need to go next, how to order, what the product does, and all of the information the designer/company wants them to see.
In contrast, a highly cluttered sales site with multiple pages, flashing lights, movies playing automatically, and an unfriendly design will have a much harder time getting their point across in a way that allows the user to feel they benefited from their visit.
There are so many reasons to keep you design simple, from a users standpoint, the ability to find the information they need without searching the entire site is a huge help. Keeping navigation straightforward and in the same area will allow users to always know they can go back there to find what they need next.
Using large enough fonts, and adequate reading room is a must. You want your user to be able to easily scan your site for content to read. Hardly do most people read an entire sales letter. So make it easy on them, use bold when appropriate to highlight the main points of the copy, etc.
Having a user friendly site will save you a lot of time and hassle dealing with issues later. Keep advertisements organized and friendly, content in an easy to read column with minimum clutter, and always have your navigation (both article and pages) close by each other so that it is easy for users to get where they are going and benefit from your site. If the user enjoys their time on your site, they will most likely be back and could be a future customer.
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